Digital returns
reuse & recycling

re-universe is a digital platform for reuse and recycling.
Unique coding connects products with people – accelerating change using disruptive technology.

Our digital solutions include a Returnable Cup System, Return for Reuse, Return for Recycle and Digital DRS.
Our pioneering frictionless Deposit Return tech that users prefer over others.

Accelerating change for good

We deliver forward-thinking projects that enable industry and brands to engage and incentivise citizens to return items for reuse or recycle.

Our digital re-universe platform connects packaging to the user through unique coding, bringing end-to-end transparency and rich data and insights.

Engaging citizens – reducing carbon – measuring impact

Our Projects

Returnable Cup System

Eradicate single use cups with our digital returnable cup system. Our platform offers users the ability to cash-out through our pioneering deposit refund technology –  making it easy for people to take part and easy for organisations to integrate into their business without the need to refund people at till.

Tried and tested at Blenheim Palace in collaboration with Circular&Co. and due to roll out across the entire Blenheim estate; the re-universe cup system is ready for roll out across public spaces, workplaces, universities, transport hubs, festivals and events.


Digital Reuse

Returning items for reuse is good for business and the planet.

From cups and food containers through to textiles, we partner with the very best creators of circular packaging using our re-universe platform to incentivise and engage citizens to bring back for reuse, bringing item-to-item transparency and traceability to measure the impact made.

Digital DRS

Maximum capture with minimal hassle.

Pioneers of Digital DRS,  convenience is key to a successful government led Deposit Return Scheme.

The re-universe platform provides people with the option to continue to recycle their drinks containers at home and still get their deposit back.

Our 2 world-first pilots saw high engagement and an impressive 94% return rate.

Digital Recycling

We’ve collaborated with evian and Wimbledon at The Championships 2022, engaging visitors to return their bottles for recycling through a scan, recycle, win promotion.

No need to download an app to take part, visitors simply scanned the code on the drinks container or return point to automatically open the return platform.



News & Views

Global Recycling Day

March 18, 2023 | Blog
Written by Rachel Warren

Tony McGurk chats to FMCG CEO Magazine

March 1, 2023 | Blog
Written by Rachel Warren

Celebrating a breakthrough year!

December 29, 2022 | Blog
Written by Rachel Warren


Our technology is also ready to roll out for digital recycling or digital re-use. We are known as pioneers in digital recycling, having run 2 world-first Digital DRS projects in 2020/2021 and a recent evian project at Wimbledon reaching over 500,00 visitors. Our cup reuse project can be found at Blenheim Palace.

Please get in touch and we can chat through how re-universe can work in your organisation.

1. Transforming consumer behaviour around reuse and recycling – the app incentivises and rewards consumers for good behaviour, whilst having the ability to bring transparency and traceability to the supply chain

2. Bringing incremental economic value through the recycled and re-used items – a true circular economy

3. Immutable, secure and auditable – tracking packaging end to end

4. Capturing data and insights over time to understand consumer behaviour

5. Depending on the scheme, re-universe can work within existing waste management and infrastucture – reducing costs and carbon footprint

6. re-universe offers a real chance to accelerate change and make a positive difference

7. re-universe brings consumer ease to reuse and recycling

All of our live projects can be found on our website, we are working on a number of projects yet to appear so watch this space!

If you would like to talk to us about a potential collaboration please get in touch at

We are not currently raising funds through external funding rounds.

However, we are always interested in talking to potential investors, particularly those who can bring relevant knowledge and experience.

If you are interested in potentially investing in us then please contact us by emailing

There is a growing global awareness of the waste crisis; governments across the globe are under pressure to take action.

The UN Global Partnership on Marine Litter has an action plan put forward by the G7 and G20 and a resolution on marine litter and microplastics was adopted at the United Nations Environment Assembly.

The EU has set out its vision for Europe’s new plastics economy EU Member States will be obliged to reach a 90% collection rate for disposable plastic drink bottles by 2025. By 2030 all plastics packaging placed on the EU market will be recyclable or easily recycled. An EU target is in place for recycling 65% of municipal waste by 2030 and the EU has issued a directive requiring every soft drink producer to use at least 25% recycling by 2025.

Plans are in place to introduce a DRS scheme in England, Wales and Northern Ireland by 2023 with Scotland the first to implement within the UK.

Ambitious legislative targets are being put in place; many countries will struggle to meet targets and new processes and levers need to be developed to tackle the practicality of waste management and the inertia in behavioural change.

We believe radically improving reuse and recycling is the cornerstone to turning the plastic tide. It is clear that collection, sorting and reprocessing need to improve, but in parallel having a circular system that engages and changes consumers behaviour through incentivisation is critical to the success of any solution.

Deposit return schemes (DRS) are becoming more and more common all around the world. When you purchase a drink in a plastic bottle (in some cases glass) you’ll be charged a small deposit at point of purchase. When you return the bottle for recycling, you will receive your deposit back.

How your deposit is returned to you is dependent on how the country runs their DRS. In some nations, you’ll need to return the bottle to a Reverse Vending Machine (RVM) at a superstore or other retail location. In other countries, the bottle will need to be returned to a designated recycling point (like a council run tip or waste management site). Regardless of the location, the deposit is always able to be claimed back.

The UK government has announced a DRS will be introduced in England, Wales and Northern Ireland in 2024, with Scotland looking to introduce a DRS earlier.

re-universe have developed a system where deposits for beverage containers will be returned through an app that gives an instant reward or loyalty card style collection of points dependent on how the consumer wishes to be rewarded for recycling. This is known as Digital DRS and we are known in the industry as the Digital DRS pioneers.

We have run 2 World-first projects in Northern Ireland and Dublin and look forward to running more Digital DRS projects in the future.

We are really excited about the potential of re-universe, and are currently working with key stakeholders and interested parties to help bring this idea to life across the UK and beyond. Please do contact at if you would like to talk to us about how re-universe could benefit your business.

re-universe technology is the cornerstone of many recycling and reuse projects that you may already be involved in!

Global smartphone ownership grows daily. According to recent research, in the UK 95% of all households in the UK own a mobile phone, with 78% of those using a smart phone and this number is growing fast.

Having an app based solution makes re-universe easy and convenient to use, however, for those without a smart phone, we have a home scan option.

re-universe uses unique codes, or serialisation, which are placed on each individual item (either on the physical product or a receipt).

Digitisation is without doubt the future of a true circular economy, allowing for traceability of waste, immutability, flexibility, rich insights and data – for cradle to grave accountability.

We are code agnostic – we can either create the unique codes for you, or work with your unique codes. We are GS1 partners.


Contact us to improve
your circularity

re-universe can help you achieve your DRS, EPR & sustainability targets

If you are a business and want to find out more, fill out the form and we’ll get back to you as soon as possible.