Accelerating change for good
However good the intentions, reuse and recycling has to be easy to help people do the right thing.
We deliver forward-thinking projects that enable industry and brands to engage and incentivise customers to return items for reuse or recycle.
Connected packaging through unique coding and digital intelligence.
re-universe (previously Reward4Waste) brings end-to-end transparency and rich data and insights.
Digital Recycling and Digital DRS
We ran a Digital recycling4reward scheme in Whitehead NI in collaboration with Bryson Recycling and MEA Borough Council, supported by Britvic Ireland, PepsiCo, Encirc and SPAR Whitehead. With serialised products and home recycling bins, this pilot saw huge engagement.
We also ran the World’s First Digital DRS pilot in Dublin with IWMA, where citizens paid a deposit and were refunded upon recycling using their home recycling bins. This saw an impressive return rate of 94%.
by sharing your story
Your product is brought to life with a tap of a finger. People can simply scan the items unique code to bring it to life. Whatever your product – it has an important story to tell.
Bringing a valuable consumer connection to that item and empowering people to make better choices.
The consumer journey
Front end simplicity – back end intelligence. No more opaque provenance. No more confused citizens.
The journey may differ by project, but all share a common goal, to make it easy for people to return items for reuse or recycling. Reducing waste and keep valuable items in the circular economy for longer.
1. Get your phone
2. Scan the code
3. Be engaged
4. Return item
5. Get deposit / rewards
Our technology is also ready to roll out for digital recycling or digital re-use. We are known as pioneers in digital recycling, having run 2 world-first Digital DRS projects in 2020/2021 and a recent evian project at Wimbledon reaching over 500,00 visitors.
Please get in touch and we can chat through how re-universe (previously Reward4Waste) can work in your organisation.
1. Transforming consumer behaviour around reuse and recycling – the app incentivises and rewards consumers for good behaviour, whilst having the ability to bring transparency and traceability to the supply chain
2. Bringing incremental economic value through the recycled and re-used items – a true circular economy
3. Immutable, secure and auditable – tracking packaging end to end
4. Capturing data and insights over time to understand consumer behaviour
5. Depending on the scheme, re-universe (previously Reward4Waste) can work within existing waste management and infrastucture – reducing costs and carbon footprint
6. re-universe (previously Reward4Waste) offers a real chance to accelerate change and make a positive difference
7. re-universe (previously Reward4Waste) brings consumer ease to reuse and recycling
All of our live projects can be found on our website, we are working on a number of projects yet to appear so watch this space!
If you would like to talk to us about a potential collaboration please get in touch at firstname.lastname@example.org
CryptoCycle is not currently raising funds through external funding rounds.
However, we are always interested in talking to potential investors, particularly those who can bring relevant knowledge and experience.
If you are interested in potentially investing in CryptoCycle then please contact us by emailing email@example.com
There is a growing global awareness of the waste crisis; governments across the globe are under pressure to take action.
The UN Global Partnership on Marine Litter has an action plan put forward by the G7 and G20 and a resolution on marine litter and microplastics was adopted at the United Nations Environment Assembly.
The EU has set out its vision for Europe’s new plastics economy EU Member States will be obliged to reach a 90% collection rate for disposable plastic drink bottles by 2025. By 2030 all plastics packaging placed on the EU market will be recyclable or easily recycled. An EU target is in place for recycling 65% of municipal waste by 2030 and the EU has issued a directive requiring every soft drink producer to use at least 25% recycling by 2025.
Plans are in place to introduce a DRS scheme in England, Wales and Northern Ireland by 2023 with Scotland the first to implement within the UK.
Ambitious legislative targets are being put in place; many countries will struggle to meet targets and new processes and levers need to be developed to tackle the practicality of waste management and the inertia in behavioural change.
We believe radically improving reuse and recycling is the cornerstone to turning the plastic tide. It is clear that collection, sorting and reprocessing need to improve, but in parallel having a circular system that engages and changes consumers behaviour through incentivisation is critical to the success of any solution.
Deposit return schemes (DRS) are becoming more and more common all around the world. When you purchase a drink in a plastic bottle (in some cases glass) you’ll be charged a small deposit at point of purchase. When you return the bottle for recycling, you will receive your deposit back.
How your deposit is returned to you is dependent on how the country runs their DRS. In some nations, you’ll need to return the bottle to a Reverse Vending Machine (RVM) at a superstore or other retail location. In other countries, the bottle will need to be returned to a designated recycling point (like a council run tip or waste management site). Regardless of the location, the deposit is always able to be claimed back.
The UK government has announced a DRS will be introduced in England, Wales and Northern Ireland in 2024, with Scotland looking to introduce a DRS earlier.
re-universe (previously Reward4Waste) have developed a system where deposits for beverage containers will be returned through an app that gives an instant reward or loyalty card style collection of points dependent on how the consumer wishes to be rewarded for recycling. This is known as Digital DRS and we are known in the industry as the Digital DRS pioneers.
We have run 2 World-first projects in Northern Ireland and Dublin and look forward to running more Digital DRS projects in the future.
We are really excited about the potential of re-universe (previously Reward4Waste), and are currently working with key stakeholders and interested parties to help bring this idea to life across the UK and beyond. Please do contact at firstname.lastname@example.org if you would like to talk to us about how re-universe (previously Reward4Waste) could benefit your business.
re-universe (previously Reward4Waste) technology is the cornerstone of many recycling and reuse projects that you may already be involved in!
Global smartphone ownership grows daily. According to recent research, in the UK 95% of all households in the UK own a mobile phone, with 78% of those using a smart phone and this number is growing fast.
Having an app based solution makes re-universe (previously Reward4Waste) easy and convenient to use, however, for those without a smart phone, we have a home scan option.
re-universe (previously Reward4Waste) uses unique codes, or serialisation, which are placed on each individual item (either on the physical product or a receipt).
Digitisation is without doubt the future of a true circular economy, allowing for traceability of waste, immutability, flexibility, rich insights and data – for cradle to grave accountability.
We are code agnostic – we can either create the unique codes for you, or work with your unique codes.
We believe that Blockchain technology has the potential to transform recycling behaviour. Blockchain provides a digital ledger that is a continuously growing distributed database and cryptographically secured. Blockchain offers immutability, security and is fraud proof. However, we believe in green blockchain – so that it has a low carbon footprint.
A reverse vending machine (RVM) uses technology to identify, collect and process used beverage containers for reuse or recycling.
Using the example of a standard vending machine, you insert money and receive a drink or other item in return for your money. When using a reverse vending machine, you insert an empty drinks bottle and receive money in return for recycling.
re-universe (previously Reward4Waste) works like a reverse vending machine from your phone, using the app to allow you to recycle your bottle in return for a reward. Due to the unique coding system you can only redeem the same container once (so there is no fraud).
Contact us to improve
re-universe (previously Reward4Waste) can help you achieve your DRS, EPR & sustainability targets
If you are a business and want to find out more, fill out the form and we’ll get back to you as soon as possible.