Let’s raise a (returnable) cup to 2024

Make reuse your resolution and eradicate single use containers in your organisation
There is no time to waste

Our digital returns system is eliminating single use cups at Blenheim Palace, and this video highlights how it works. In collaboration with our friends at Circular&Co., creators of the smart returnable cup.

Digital returnable cup system at Blenheim Palace

• Eliminating 500,000 single use cups annually

• Eradicating 30T of carbon annually

• Cup-to-cup traceability

• Advanced intelligence

• Economically viable

Eliminating single use cups for good

At the end of 2023, Blenheim took the bold step in eliminating “500,000 single use cups every year by offering crockery (drink in) and Circular&Co. smart returnable cups (drink on the go).”

With a £2 deposit, visitors scan the unique GS1 QR code on the cup which automatically opens the re-universe returns platform for speedy return and deposit refund. Visitors can also gift the deposit to Blenheim’s green initiatives or donate to charity. There’s no need to download (yet another) app or cause friction by asking the user to register before purchase.

Each cup is embedded with RFID technology from Avery Dennison which enables full cup traceability on the re-universe platform, allowing Blenheim to manage their cup inventory with accurate data including return and reuse rates, washing status and location inventory. RFID tech also helps remove unnecessary friction for the consumer.

The returnable cups are “tested for at least 1,000 uses” and are recyclable at end of life. Using this returnable cup just three times means it is carbon negative vs single use.

re-universe case study by GS1 UK

Re-universe is a GS1 UK partner, using global standards on all projects.

Their recent case study highlights pioneering world-first Digital DRS projects seeing an impressive 94% return rate, and work with evian waters at The Wimbledon Championships.

Incredible things happen when we work together!

Thank you to all clients, collaborators, supporters and friends.

2023 has been an incredible year and we look forward to more in 2024

Happy New Year