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Press Release: Materials Recycling World A Viable DRS

8 Jan 2021

, Chief Marketing Officer

Tony McGurk discusses Reward4Waste, a digital deposit return scheme for the UK, in Materials Recycling World interview

The Materials Recycling World masthead above a stack of folded newspapers.

Tony McGurk talks to MRW

We were delighted to be asked to feature in Materials Recycling World by Andrea Lockerbie.

Tony chats to Andrea about the benefits of a Digital DRS and how Reward4Waste is best set to tackle a Digital DRS, working alongside existing waste infrastructure.

In this interview, Tony explains how Reward4Waste

Changes consumer behaviour through rewarding people for good recycling behaviour
Tracks and traces provenance of individual packaging through the circular economy
Can be used across all materials, plastic, glass, tin and textiles
Our proven trial in Whitehead NI shows Reward4Waste is inclusive of all demographics
Was created to make a positive difference to the waste crisis

Read the full article below…

Page from MRW, January 2021: the feature 'Track and trace targets drinks packaging at home', on digital deposit return trials in Northern Ireland and Wales.

Continuation of the MRW feature, with a 'How it works' panel explaining the Whitehead trial and a Bryson Recycling advert.

Further page of the MRW feature, including a chart on attitudes to recycling drink cans after Covid-19.

For more information on Reward4Waste or for an interview with the team, do please get in touch…

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‹ Reward4Waste a Digital Deposit Return Scheme

Press Release: Digital DRS Has the UK got the bottle? ›

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