Press Release: Doug Morwood joins re-universe as the company celebrate a breakthrough year

December 15, 2022 | Written by Rachel Warren

re-universe press release – 13th December 2022

re-universe, providers of the world-beating digital reuse and recycling platform and pioneers of Digital Deposit Return Scheme (DDRS), are delighted to announce the appointment of Doug Morwood as Chief Executive Officer (CEO), effective from December 2022. 

2022 has been a breakthrough year for re-universe, seeing highlights such as the deployment of their digital platform at The Championships Wimbledon 2022 in association with Danone and major drinks brand evian, then at Sainsbury’s, engaging visitors to return drinks bottles for Recycle Week.  In October they launched their digital cup system at Blenheim Palace in collaboration with Circular&Co., eradicating single use cups by providing a returnable cup system for visitors to the UNESCO world heritage site. This innovative scheme has achieved strong visitor acceptance and engagement alongside providing Blenheim with rich data and insights. This year also saw re-universe change its name from Reward4Waste to reflect their ambition to create a universe of reuse and recycling hubs enabling positive behaviour change.

The new structure will further accelerate and underpin the company’s massive growth opportunities.

Doug is well respected within the world of reuse and brings significant expertise in circular systems and system change having delivered transformative projects such as a 3-year EU H2020 project researching Circular Systems change and informing policy and business recommendations. Doug has also developed a place-based systems innovation process enabling multiple stakeholders to engage more confidently in the necessary transition from a linear to a circular/regenerative economy.

Steve Clarke will take on the role of Chief Commercial Officer. Steve will continue to drive growth and support key projects, as re-universe prepares for widespread roll-out. 

Doug says “I am delighted to join the dynamic team at re-universe. With alarming statistics on waste and single use, we need real-world solutions to enable circularity, and re-universe delivers just that. With successful reuse and recycling projects under their belts, I look forward to harnessing the potential of re-universe globally and locally, alongside strengthening partnerships/collaborations so that together we can influence change”

Tony McGurk, Chairman of re-universe adds “I am extremely pleased and excited to be able to welcome Doug Morwood to the re-universe family as our new CEO. Doug’s existing experience in this sector is a real coup for us and I look forward to working with him. Before that however I would like to thank Steve for all his hard work over the last three fantastic years. Steve’s experience of managing at the highest levels has been key to guiding the company through two successful world-first Deposit Return Scheme (DRS) trials, managing our spectacular growth and driving the company development. I am extremely pleased that Steve will be taking up the role of Chief Commercial Officer and spearheading some major projects already in the pipeline.”


Note to Journalists

Doug Morwood, CEO – re-universe is available for interview to discuss his new role and how technology such as re-universe can help drive the circular economy.

Please contact:

Rachel Warren – Marketing Director re-universe


re-universe is a reuse and recycling platform that accelerates positive change through disruptive digital technology. The platform works by uniquely coding items placed in market and capturing them upon return. Their mission is to inspire and engage people (organisations and citizens) to keep items in the circular economy for longer through reuse or recycling. Their advanced technology platform can work across any item and any return point.

In 2020 / 2021 re-universe delivered two world-first trials on Digital Deposit Return Schemes (DRS) seeing strong engagement and 94% return rate in Dublin – and remains the only organisation to have run a true digital deposit and return pilot to test Digital DRS in real world scenarios.

The experienced re-universe team cover circularity, technology, commercials, behavioural science, collaborative/multi-stakeholder projects and user engagement and has undertaken significant research to ensure the company’s offering is very simple for citizens to use, with instantaneous rewards, bringing depth of knowledge and engagement required to change recycling and return behaviour for good.

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