Insights

A re-universe reusable cup held up in a historic stone courtyard

Articles

Reusable Cup Schemes: 10 Common Mistakes and How to Avoid Them

Why do reusable cup schemes fail? Tony McGurk shares 10 lessons on deposits, returns, RFID, customer friction and designing reuse systems that work.

Two reusable pint cups of lager on a stadium concourse counter, with the crowd and pitch behind.

Articles

Reusable cup hire: the hidden costs venues should consider

Reusable cup hire can make switching from single-use simple. But repeated hire, loss and washing charges can add up. Learn what venues should consider.

A barista fitting an orange lid to a black reusable cup at an espresso machine.

News

One year on. Permanent reuse at iconic visitor attractions. No app required.

Blenheim Palace and the Eden Project have switched permanently to returnable cups with re-universe, removing around 620,000 single-use cups a year.

Articles

Digital reuse powered by re-universe

The re-universe returns platform makes returning items for reuse or recycling effortless, while giving industry transparency, data and insights.

News

re-universe wins the CleanTech Isle of Man Innovation Challenge!

re-universe won the Cleantech Isle of Man Innovation Award 2024 for its project to eliminate single-use cups and make the island a leader in reusable cups.

A hand holding a reusable cup printed Return me for reuse, with Blenheim Palace behind.

Articles

Reuse Resolution

Blenheim Palace removes 500,000 single-use cups a year using re-universe’s digital returns system and Circular&Co. smart cups, saving 30 tonnes of CO2.

A hand holding a reusable cup printed Return me for reuse, with Blenheim Palace behind.

News

No Disposable Cup Day

Blenheim Palace removes 400,000 single-use cups a year with re-universe: deposit-based returnable cups with RFID and QR codes for easy returns and refunds.

A person holding a reusable cup marked with a QR code and a phone showing their returns account, beside a cup return bin.

Articles

Making reuse a reality

The re-universe returns platform makes it easy for people to return items for reuse or recycling, providing transparency, data and insights.

A cafe worker at the counter, with a chalkboard menu and stacked cups behind her.

Research & Guides

Cup ‘Return for Reuse’ Schemes: What about VAT?

A practical guide to VAT on returnable reusable cup schemes: how deposits and refunds should be treated and accounted for by venues and operators.

Three app screens: scanning the code on a plastic bottle, a GBP 2.00 deposit balance with recycling totals, and scanning the code on a kerbside bin.

News

Global Recycling Day

Pioneering digital reuse and recycling projects with evian, Wimbledon, Blenheim Palace and Sainsbury's

News

Tony McGurk chats to FMCG CEO Magazine

Our Chairman Tony McGurk chats to FMCG CEO Magazine about DRS Deficiencies and why digitalDRS is the right solution

A hand holding an evian bottle and a phone open on the Scan, recycle & win page.

News

Celebrating a breakthrough year!

A look back at a breakthrough year of digital reuse and recycling with evian, Wimbledon, Blenheim Palace and Sainsbury’s, and new CEO Doug Morwood.

A phone on grass showing the evian Scan, recycle & win page, beside an evian bottle.

News

Scan Recycle Win at Wimbledon with evian and Reward4Waste

Return4Reward is evian's first-ever digital recycling reward scheme, taking place within Wimbledon grounds and town centre.

Five-step diagram: download the app, scan the code on your recycling bin, scan the code on your container, place containers in the bin, then get your deposit back via the app.

Research & Guides

Digital DRS Dublin Trial: testing deposits through household recycling

A real-world Dublin trial tested whether people would use a digital deposit return system through household recycling, with a reported 94% return rate.

A woman adjusting dials on a wall of mid-twentieth-century computing equipment.

Articles

The Fourth Industrial Revolution – Part II

Explores how digital transformation is reshaping society across retail, work, and recycling, emphasizing innovation over tradition in deposit return schemes.

A man leaning on a wooden rail, looking out over a recycling centre's collection bays.

Articles

The Fourth Industrial Revolution

Discusses the Fourth Industrial Revolution and how a chance conversation led to the creation of CryptoCycle

News

Press Release: Digital DRS Has the UK got the bottle?

Reward4Waste is an app-based recycling solution - a unique digital deposit return scheme, or digital DRS, that brings many benefits

Four Reward4Waste app screens: recycling totals, sign-in, a points balance with stats, and a reward confirmation.

Articles

Reward4Waste a Digital Deposit Return Scheme

Reward4Waste is an app-based digital deposit return scheme that uses blockchain and AI to track items through the circular economy.

The Materials Recycling World masthead above a stack of folded newspapers.

News

Press Release: Materials Recycling World A Viable DRS

Tony McGurk discusses Reward4Waste, a digital deposit return scheme for the UK, in Materials Recycling World interview

Three Reward4Waste app screens: a points balance with recycling stats, a sign-in screen, and a page for donating points to Keep Northern Ireland Beautiful.

News

2020 - Reward4Waste Reasons to Celebrate

Celebration of Reward4Waste achievements in 2020, including successful trial launch with Bryson Recycling and Mid & East Antrim Borough Council

Reward4Waste campaign banner: a Whitehead Primary School pupil beside the quote We love Whitehead. Recycling helps keep litter out of our town.

Research & Guides

Digital DRS Whitehead Trial: what consumers told us about recycling and return

A four-month trial in Whitehead, Northern Ireland tested digital recording and rewarding of recycling, with research by Queen’s University Belfast.

© 2026 re·universe

© 2026 re·universe