About
Championing Circularity
We’re on a mission to keep items in the circular economy for longer.
Our team includes experts from tech, operations, commercial, global standards, and marketing. We’re also proud to collaborate with multinational global organisations who believe in re-universe as much as we do.
We’re on a mission to keep items in the circular economy for longer.
Our team includes experts from tech, operations, commercial, global standards, and marketing. We’re also proud to collaborate with multinational global organisations who believe in re-universe as much as we do.
The People Behind the Brand
We are passionate about the environment and like tackling big problems. That’s why we created re-universe.
Using digital technology to engage and spark citizen behavioural change, re-universe offers a transparent and incorruptible method of tracking individual items through the circular economy.
We are passionate about the environment and like tackling big problems. That’s why we created re-universe.
Using digital technology to engage and spark citizen behavioural change, re-universe offers a transparent and incorruptible method of tracking individual items through the circular economy.
Keeping items in the circular economy for longer.
Keeping items in the circular economy for longer.
Meet the Team
We are a technology business with a consumer focus, and our team reflects that.
We are a technology business with a consumer focus, and our team reflects that.
Tony McGurk
Co-Founder and Chairman
Tony co-founded re-universe in 2018, bringing more than four decades of experience in technology and a long-standing interest in using new technologies to solve complex problems. Throughout his career, he has designed and delivered technology solutions for organisations including Central TV, Swiss Life Group, Honeywell and JCB. His work has spanned major shifts in technology, from the emergence of the internet and mobile computing through to blockchain and artificial intelligence. At re-universe, Tony has focused that experience on building technology that can make reuse and the circular economy work at scale.
Rachel Warren
Chief Marketing Officer
Rachel joined re-universe in 2019 and oversees marketing and communications, with a focus on ensuring the citizen remains at the heart of what we do. She has also played a key role in re-universe projects including the Whitehead trial in Northern Ireland. Rachel brings more than 20 years of marketing experience from organisations including Danone, McCormick Foods, Red Bull and Tata Global Beverages, with particular experience in innovation and stakeholder engagement.
Chris Mannall
Software Developer
Chris is responsible for the technical development of the re-universe platform, working across user-facing functionality, backend infrastructure, data and integrations. He focuses on making sure the technology behind each deployment works reliably and can adapt to different reuse systems.
Steve Clarke
Chief Commercial Officer
Steve joined re-universe in 2020 as a certified accountant. He leads the organization's local and global partnerships and collaborations, working with organizations committed to exploring the benefits re-universe can provide. Beyond his commercial responsibilities, Steve demonstrates significant community engagement. He serves as Trustee and Co-Founder of Festival Spirit, a charity that provides festival experiences to young people facing life-limiting illnesses or disabilities who might otherwise be unable to attend.
Jordan McGurk
Head of Operations
Jordan leads operations at re-universe, coordinating deployments and working with customers and partners to ensure projects run smoothly. He brings a practical, problem-solving approach to turning reuse systems into successful real-world operations.
Tony McGurk
Co-Founder and Chairman
Tony co-founded re-universe in 2018, bringing more than four decades of experience in technology and a long-standing interest in using new technologies to solve complex problems. Throughout his career, he has designed and delivered technology solutions for organisations including Central TV, Swiss Life Group, Honeywell and JCB. His work has spanned major shifts in technology, from the emergence of the internet and mobile computing through to blockchain and artificial intelligence. At re-universe, Tony has focused that experience on building technology that can make reuse and the circular economy work at scale.
Rachel Warren
Chief Marketing Officer
Rachel joined re-universe in 2019 and oversees marketing and communications, with a focus on ensuring the citizen remains at the heart of what we do. She has also played a key role in re-universe projects including the Whitehead trial in Northern Ireland. Rachel brings more than 20 years of marketing experience from organisations including Danone, McCormick Foods, Red Bull and Tata Global Beverages, with particular experience in innovation and stakeholder engagement.
Chris Mannall
Software Developer
Chris is responsible for the technical development of the re-universe platform, working across user-facing functionality, backend infrastructure, data and integrations. He focuses on making sure the technology behind each deployment works reliably and can adapt to different reuse systems.
Steve Clarke
Chief Commercial Officer
Steve joined re-universe in 2020 as a certified accountant. He leads the organization's local and global partnerships and collaborations, working with organizations committed to exploring the benefits re-universe can provide. Beyond his commercial responsibilities, Steve demonstrates significant community engagement. He serves as Trustee and Co-Founder of Festival Spirit, a charity that provides festival experiences to young people facing life-limiting illnesses or disabilities who might otherwise be unable to attend.
Jordan McGurk
Head of Operations
Jordan leads operations at re-universe, coordinating deployments and working with customers and partners to ensure projects run smoothly. He brings a practical, problem-solving approach to turning reuse systems into successful real-world operations.
Tony McGurk
Co-Founder and Chairman
Tony co-founded re-universe in 2018, bringing more than four decades of experience in technology and a long-standing interest in using new technologies to solve complex problems. Throughout his career, he has designed and delivered technology solutions for organisations including Central TV, Swiss Life Group, Honeywell and JCB. His work has spanned major shifts in technology, from the emergence of the internet and mobile computing through to blockchain and artificial intelligence. At re-universe, Tony has focused that experience on building technology that can make reuse and the circular economy work at scale.
Steve Clarke
Chief Commercial Officer
Steve joined re-universe in 2020 as a certified accountant. He leads the organization's local and global partnerships and collaborations, working with organizations committed to exploring the benefits re-universe can provide. Beyond his commercial responsibilities, Steve demonstrates significant community engagement. He serves as Trustee and Co-Founder of Festival Spirit, a charity that provides festival experiences to young people facing life-limiting illnesses or disabilities who might otherwise be unable to attend.
Rachel Warren
Chief Marketing Officer
Rachel joined re-universe in 2019 and oversees marketing and communications, with a focus on ensuring the citizen remains at the heart of what we do. She has also played a key role in re-universe projects including the Whitehead trial in Northern Ireland. Rachel brings more than 20 years of marketing experience from organisations including Danone, McCormick Foods, Red Bull and Tata Global Beverages, with particular experience in innovation and stakeholder engagement.
Jordan McGurk
Head of Operations
Jordan leads operations at re-universe, coordinating deployments and working with customers and partners to ensure projects run smoothly. He brings a practical, problem-solving approach to turning reuse systems into successful real-world operations.
Chris Mannall
Software Developer
Chris is responsible for the technical development of the re-universe platform, working across user-facing functionality, backend infrastructure, data and integrations. He focuses on making sure the technology behind each deployment works reliably and can adapt to different reuse systems.
About Our Home
We are proud to be based in the UK’s first Passivhaus Plus working space and one of the UK’s greenest commercial buildings – which means it generates more energy than it consumes.
We are proud to be based in the UK’s first Passivhaus Plus working space and one of the UK’s greenest commercial buildings – which means it generates more energy than it consumes.
Contact
Office address: The Eco Business Centre, Charlotte Ave, Elmsbrook OX27 8BL
Office address: The Eco Business Centre, Charlotte Ave, Elmsbrook OX27 8BL
Registered address: The Eco Business Centre, Charlotte Ave, Elmsbrook OX27 8BL
Registered address: The Eco Business Centre, Charlotte Ave, Elmsbrook OX27 8BL
Registration No. 11345359
Registration No. 11345359
© 2026 re·universe
© 2026 re·universe