Citizen engagement

It’s difficult to improve behaviour without seeing cause and effect. re-universe (previously Reward4Waste) helps enables behavioural change through an intuitive and easy to use app.

Research shows over 90% of respondents found the app easy/very easy to use.

Making recycling easy for citizens and bringing transparency, traceability and accountability to clients.

…and so much more…

re-universe (previously Reward4Waste) makes it easy for citizens to recycle better – in any context and in any situation.

The consumer facing app educates, engages and incentivises citizens to be better. From understanding how to keep their items in use for longer, to enabling good recycling.  The rewards can be redeemed for cash, loyalty vouchers or benefits, or donated to charity.

Behind the easy to use app lies intelligent back-end architecture. Green blockchain and AI technology helps drive consumer behavioural change, tracking packaging through the circular economy, eliminating fraud, enabling flexible deposit rates and bringing rich data, insights and modelling.

What the
Consumer sees

  • How to take part
  • Recycling tips
  • Community involvement
  • Amount recycled / making a difference
  • Brand’s story and provenance
  • Find recycling bin
  • Refund, reward, donate
  • Loyalty programmes
  • Circular economy
  • Push notifications

What the
Client sees

  • Who has registered
  • Recycling behaviour and trends
  • Who recycled, what, when, where what with etc
  • Brand / product story
  • Multi-lingual, multi-currency
  • Loyalty programmes
  • Rich data & insights
  • Immutable secure, trustworthy
  • Transparency and accountability
  • Can capture any item, of any size, with a unique code


…a world that brings rich data and insights including behavioural modelling and impact transparency So that you have the supporting data to help you make more sustainable choices.
…a world where, at the tap of a button, you can see how much of your packaging is in the circular economy and how many items have been recycled or re-used, bringing transparency and accountability to what you do.
…a world where people can really get to know your brand  The provenance, origin and authenticity of each and every item, a digital passport if you like, that sparks conversations and build loyalty.
…a world where you can become a force for good By enabling the people who buy your products to keep packaging in the circular economy – for re-use and recycle. Inspiring and rewarding them in a way that is so simple, you’ll wonder why you didn’t do it before.
…a world using pioneering technology, where unique codes can bring every single product to life, whatever it may be. With digital intelligence that tracks items through the circular economy, with green blockchain and AI – all giving peace of mind when it comes to immutability, security and anonymity.
…an app that can do all that. Reward4Waste. Get in touch to partner with us

Do you want to improve your
Recycling behaviour?

We can help you achieve your DRS, EPR & sustainability targets. re-universe (previously Reward4Waste) is an app that rewards you for recycling. If you are a business and want to find out more, fill out the form to the right and we’ll get back to you as soon as possible.

Contact us today to find out more