Digital Reuse

We make ‘returning’ easy so that items can be used again and again.

From closed loop to open loop – we inspire and reward people for good reuse behaviour.
Bringing circularity to your sales.

Whole life recycling

Never has there been a greater need for traceability, transparency, provenance and re-use.

re-universe (previously Reward4Waste) is the platform to share your brands. Building trust with your consumers by being transparent about your supply chain and what you are doing to deliver a more sustainable impact.

When each item reaches the end of use, re-universe (previously Reward4Waste) shares exactly how to send it on its way (whether that be recycle or re-use) and then rewards people for doing the right thing.

Building integrity by sharing your story

Your product is brought to life with a tap of a finger. People can simply scan the items unique code to bring it to life. Whatever your product – it has an important story to tell.

Bringing a valuable consumer connection to that item and empowering people to make better choices.

Circularity to sales

re-universe (previously Reward4Waste) enables retailers and brands to design out waste, bringing transparency to every item sold.

From beauty products to food containers, electronic devices to homewares, your shopper can be incentivised and rewarded for returning items to store, whether they bring back or send back.


Textiles re-commerce or hire schemes are a key part of developing a more circular fashion industry.

Through unique coding items (or receipts associated to that item) shoppers can be incentivised and rewarded for extending the life of their unwanted clothing or home furnishings.

re-universe (previously Reward4Waste) are proud to be founding members of Textiles 2030.

Richer insights 

re-universe (previously Reward4Waste)brings secure data and insights to each and every uniquely coded item.

Helping transform your business by bringing a better consumer understanding and their desires for sustainable choices.

Real time data and reporting, with AI for behavioural modelling to help your business make more informed decisions.

The consumer journey

Front end simplicity – back end intelligence. No more opaque provenance. No more confused citizens.

The journey may differ by project, but all share a common goal, to make it easy for people to return items for reuse or recycling. Reducing waste and keep valuable items in the circular economy for longer.


1. Get your phone
2. Scan the code
3. Be engaged
4. Return item
5. Get deposit / rewards



Reuse and recycling schemes play a large part in helping reduce carbon, yet few offer citizen ease and engagement for widespread take-up. Current reuse schemes ask too much of citizens (such as inconvenient return and/or queuing for deposit) and often appeal to the already converted.

The re-universe digital platform enhances reuse and recycling initiatives, bringing citizen ease of use and convenience with transparency and traceability, leading to rich data and insights and measurement of impact.

Our 2 world-first Digital DRS projects in 2020/2021 secured our place as Digital DRS pioneers. In 2022 we collaborated with evian at The Championships 2022 at Wimbledon reaching over 500,00 visitors, and more recently with Sainsbury’s during Recycle Week.

We are also running a digital returnable cup system at Blenheim Palace in collaboration with Circular&Co. eradicating single use cups in the Walled Gardens and The Pantry.

1. Our technology incentivises and rewards users for good return or recycle behaviour. Our Digital DRS pilot in Dublin saw an impressive 94% return rate

2. Increasing reuse and recycling brings incremental economic value – a true circular economy

3. Immutable, secure and auditable – tracking packaging end to end within the supply chain

4. Capturing data and insights over time to understand consumer behaviour and help with your EPR targets

5. Depending on the scheme, re-universe can work within existing waste management and infrastucture – reducing costs and carbon footprint

6. re-universe offers a real chance to accelerate change and make a positive difference

7. re-universe brings consumer ease to reuse and recycling, with Queens University Belfast showing very strong community engagement during our Whitehead Digital DRS Pilot

8. You are in good company. We our proud to have run projects with Blenheim Palace, evian, Wimbledon, IWMA, Bryson Recycling, MEA Borough Council, and we have many more projects coming up in 2023!

9. Our experienced team have managed several major projects on time, within scope and within budget

10. Don’t just take it from us – this is what evian say about us…
“We were delighted to launch a new recycling reward scheme at The Championships, Wimbledon 2022 in partnership with re-universe, to encourage recycling of drinks containers at Wimbledon. It was exciting to see visitors using the web-app, scanning recycling points then their bottles or cans to return them and ensure that packaging could be kept in the loop. The team was also really agile and responsive, making this activation seamless and successful!” Pauline Gordon, Brand Manager Plain Water (evian & Volvic)

We our proud to have run projects with Blenheim Palace, evian, Wimbledon, IWMA, Bryson Recycling, MEA Borough Council, and we have many more projects coming up in 2023!

All of our live projects can be found on our website, we are working on a number of projects yet to appear so watch this space!

We are always interested in talking to potential investors, particularly those who can bring relevant knowledge and experience.

Please contact us using the form in the website.

There is a growing global awareness of the waste crisis; governments across the globe are under pressure to take action.

The UN Global Partnership on Marine Litter has an action plan put forward by the G7 and G20 and a resolution on marine litter and microplastics was adopted at the United Nations Environment Assembly.

The EU has set out its vision for Europe’s new plastics economy EU Member States will be obliged to reach a 90% collection rate for disposable plastic drink bottles by 2025. By 2030 all plastics packaging placed on the EU market will be recyclable or easily recycled. An EU target is in place for recycling 65% of municipal waste by 2030 and the EU has issued a directive requiring every soft drink producer to use at least 25% recycling by 2025.

Plans are in place to introduce a DRS scheme in England, Wales and Northern Ireland by 2023 with Scotland the first to implement within the UK.

Ambitious legislative targets are being put in place; many countries will struggle to meet targets and new processes and levers need to be developed to tackle the practicality of waste management and the inertia in behavioural change.

We believe radically improving reuse and recycling is the cornerstone to turning the tide. It is clear that collection, sorting and reprocessing need to improve, but in parallel having a circular system that engages and changes consumers behaviour is critical to the success of any solution.

Deposit return schemes (DRS) are becoming more and more common all around the world. When you purchase a drink in a plastic bottle (in some cases glass) you’ll be charged a small deposit at point of purchase. When you return the bottle for recycling, you will receive your deposit back.

How your deposit is returned to you is dependent on how the country runs their DRS. In some nations, you’ll need to return the bottle to a Reverse Vending Machine (RVM) at a superstore or other retail location. In other countries, the bottle will need to be returned to a designated recycling point (like a council run tip or waste management site). Regardless of the location, the deposit is always able to be claimed back.

The UK government has announced a DRS will be introduced in England, Wales and Northern Ireland in 2024, with Scotland looking to introduce a DRS earlier.

re-universe have developed a digital platform so that consumers can take part in the scheme using an app on their phone. This allows them to return items at home, on-the-go or back to store. We operate using a simple to use front end, with an intelligent back end, allowing deposits for beverage containers to be returned via our app, giving instant refunds, rewards or they can donate to charity. This is known as Digital DRS and we are known in the industry as the Digital DRS pioneers.

We have run 2 World-first projects in Northern Ireland and Dublin seeing strong citizen engagement and an impressive 94% return rate. We look forward to running more Digital DRS projects in the future.

We are really excited about the potential of re-universe and are currently working with key organisations across the UK and beyond on their reuse and recycling projects Please do contact at if you would like to chat to us about how we could help your organisation.

The digital returnable cup scheme is an easy to use scheme that eradicates single use cups.

Working in collaboration with Circular&Co. who are creators of the returnable cup, each cup is uniquely coded to engage users and track-and-trace every single cup.

The scheme instantly rewards people for returning their cups for reuse, and shares individual and community impact.

Real time data and insights to bring intelligence and impact to sustainability initiatives.

Flexibility: Deposit & return | return & reward | return & donate or hybrid.

Our recent project with Blenheim Palace does not require an app to be downloaded, users simply scan to open up the digital platform. More information can be found on our website.

Global smartphone ownership grows daily. According to recent research by statista, in the UK 95% of all households in the UK own a mobile phone, with 78% of those using a smart phone and this number is growing fast. Our recent pilot in Whitehead showed usage across all age ranges including those of 80 years and older, with research from Queens University Belfast sharing the app is very easy to use.

Having a smart phone based solution makes re-universe easy and convenient to use, however we can provide other options for those without access to a smart phone.

re-universe (previously Reward4Waste) uses unique codes, or serialisation, which are placed on each individual item (either on the physical product or a receipt).

Digitisation is without doubt the future of a true circular economy, allowing for traceability of waste, immutability, flexibility, rich insights and data – for cradle to grave accountability.

We are code agnostic – we can either create the unique codes for you, or work with your unique codes.

We believe that Blockchain technology has the potential to transform recycling behaviour. Blockchain provides a digital ledger that is a continuously growing distributed database and cryptographically secured. Blockchain offers immutability, security and is fraud proof. However, we believe in green blockchain - so that it has a low carbon footprint.
A reverse vending machine (RVM) uses technology to identify, collect and process used beverage containers for reuse or recycling. Using the example of a standard vending machine, you insert money and receive a drink or other item in return for your money. When using a reverse vending machine, you insert an empty drinks bottle and receive money in return for recycling. re-universe (previously Reward4Waste) works like a reverse vending machine from your phone, using the app to allow you to recycle your bottle in return for a reward. Due to the unique coding system you can only redeem the same container once (so there is no fraud).

Do you want to improve your
Recycling behaviour?

We can help you achieve your DRS, EPR & sustainability targets. re-universe (previously Reward4Waste) is an app that rewards you for recycling. If you are a business and want to find out more, fill out the form to the right and we’ll get back to you as soon as possible.

Contact us today to find out more