“The roll-out of a UK DRS should consider a digital DRS approach instead of, or at least in addition to, a conventional DRS. The digital DRS allows consumers the convenience of recycling at home, which is the preferred option”

Queens University Belfast – School of Psychology

Dublin Pilot

The trial was run in collaboration with the Irish Waste Management Association (IWMA)
seeing an impressive 94% return rate.

Citizens downloaded our app, paid a deposit when purchasing items and got refunded upon recycle using their home kerbside bins.

This was a world first deposit return Digital DRS trial.


deposit  paid


uniquely coded containers
uniquely coded kerbside bins

25c refunded when recycled


return rate

easy to use re-universe (previously Reward4Waste) app

655 containers recycled

using the re-universe (previously Reward4Waste) app

700 items purchased

In collaboration with the Irish Waste Management Association (IWMA)


citizen engagement


200 households in Dublin took part

Trial details

  • Real people, real products, real money, real results ✅
  • Trial run in collaboration with the Irish Waste Management Association with support from Panda
  • Trial run in Dublin across 200 households
  • Testing citizen engagement of deposit and refund using the re-universe (previously Reward4Waste) platform – a Digital DRS
  • Customers paid a deposit on the items purchased and redeemed the deposit when they placed the containers in their recycling bin at home
  • The trial tracked the containers from the point of purchase, consumer, collector, and arrival at a sorting facility
  • Participating items: HDPE milk
  • Participating items had unique stickers and participants home recycling boxes were also digitised through unique coding
  • Participants downloaded app, purchased items (paying a 25c deposit), scanned the unique code on their home recycling box and scanned the unique code on their empty milk containers to register a recycle and redeem refund
  • The trial demonstrated an impressive 94% return rate 👏

“By donating the rewards you earn by recycling to Whitehead Primary School PTA you can help us with much needed funding for our school. If your child goes to our school please choose to donate to us.”

Whitehead Primary School PTA

“We are hugely proud at Britvic Ireland to be supporting the Reward4Waste initiative. We believe that our packaging should never become waste and making the recycling process as easy as possible is at the heart of that mission.”

Sian Young, Head of People & Planet – Britvic Ireland

“We really appreciate how well the residents of Mid and East Antrim are recycling already – and this new app will reward them for doing so. By ensuring the different materials are recycled across the borough, we can recycle even more, save money and help the environment.

These simple changes may not seem like a lot individually but if everyone made a small change and became more aware, we could collectively make a massive difference.”

Councillor Peter Johnston – Mayor of Mid and East Antrim Borough Council

“We are so grateful to all the Whitehead community for standing alongside us for the past 6 years, helping us support adult patients with a cancer diagnosis. We are really looking forward to taking part in the Reward4Waste. Any money raised will help us to continue providing our service of free recuperation breaks by the sea.”

Hope House

“This is a great opportunity for local people in Whitehead to get rewarded for recycling items purchased at our shop. Not only does the help the environment it also benefits our community.”

Jackie Wright, Owner of SPAR, Edward Road Whitehead

“We are excited to be part of the Reward4Waste trial in Whitehead, where local residents can earn rewards by recycling. At Bryson Recycling we pride ourselves on finding innovative ways to encourage people to recycle the right way. Our kerbside model focusses on collecting high-quality materials, meaning they can be recycled locally, which is better for the environment, our local economy and creates jobs.

Over 85% of the materials we collect are recycled here in Northern Ireland. I hope you enjoy taking part in the trial – let’s revolutionise recycling.”

Eric Randall – Director – Bryson Recycling

“Keep Northern Ireland Beautiful strives to create the awareness, understanding and means to inspire leaders, businesses and people of Northern Ireland to come together and take action to improve our local cities, towns and countryside, making them a healthier and more habitable place to live and flourish in. We are delighted to be one of the nominated charities of this exciting environmental project.”

Dr Ian Humphreys – Chief Executive, Keep Northern Ireland beautiful

“We are delighted to be trialing Reward4Waste in Whitehead with Bryson and Mid and East Antrim Council, with support from SPAR and Britvic. We have had a brilliant response to the trial and it has been wonderful to include real people in the marketing campaign ‘there’s a new app in town’. Together we aim to revolutionise recycling.”

Rachel Warren – Marketing Director

Do you want to improve your
Recycling behaviour?

We can help you achieve your DRS, EPR & sustainability targets. re-universe (previously Reward4Waste) is an app that rewards you for recycling. If you are a business and want to find out more, fill out the form to the right and we’ll get back to you as soon as possible.

Contact us today to find out more