Dublin Pilot
The trial was run in collaboration with the Irish Waste Management Association (IWMA)
seeing an impressive 94% return rate.
Citizens downloaded our app, paid a deposit when purchasing items and got refunded upon recycle using their home kerbside bins.
This was a world first deposit return Digital DRS trial.
25c
deposit paid
serialisation
uniquely coded containers
uniquely coded kerbside bins
25c refunded when recycled
94%
return rate
easy to use re-universe (previously Reward4Waste) app
655 containers recycled
using the re-universe (previously Reward4Waste) app
700 items purchased
In collaboration with the Irish Waste Management Association (IWMA)
100%
citizen engagement
Dublin
200 households in Dublin took part
Trial details
- Real people, real products, real money, real results ✅
- Trial run in collaboration with the Irish Waste Management Association with support from Panda
- Trial run in Dublin across 200 households
- Testing citizen engagement of deposit and refund using the re-universe (previously Reward4Waste) platform – a Digital DRS
- Customers paid a deposit on the items purchased and redeemed the deposit when they placed the containers in their recycling bin at home
- The trial tracked the containers from the point of purchase, consumer, collector, and arrival at a sorting facility
- Participating items: HDPE milk
- Participating items had unique stickers and participants home recycling boxes were also digitised through unique coding
- Participants downloaded app, purchased items (paying a 25c deposit), scanned the unique code on their home recycling box and scanned the unique code on their empty milk containers to register a recycle and redeem refund
- The trial demonstrated an impressive 94% return rate 👏
Do you want to improve your
Recycling behaviour?
We can help you achieve your DRS, EPR & sustainability targets. re-universe (previously Reward4Waste) is an app that rewards you for recycling. If you are a business and want to find out more, fill out the form to the right and we’ll get back to you as soon as possible.
Contact us today to find out more