“The roll-out of a UK DRS should consider a digital DRS approach instead of, or at least in addition to, a conventional DRS. The digital DRS allows consumers the convenience of recycling at home, which is the preferred option”

Queens University Belfast – School of Psychology

Credible Digital DRS Pilots

We ensure our pilots are as close to real life as possible, replicating how it would look if a Digital DRS were really introduced.

Citizens are made aware of the pilots through marketing, should they want to take part, they are invited to download our free app from apple or google play, they purchase participating products from their local retailers, paying a deposit and getting a reward/refund. We follow up with independent market research.

We take great pride in making sure our pilots bring learnings and credibility to Digital DRS.

Whitehead Pilot

In Whitehead, Northern Ireland, we ran a Digital DRS pilot across 2000 households in collaboration with Bryson Recycling and Mid and East Antrim Borough Council, with proud support from Britvic Ireland, PepsiCo and Encirc.

This was independently researched by Queens University Belfast.

Dublin Pilot

In collaboration with the Irish Waste Management Association (IWMA) we tested the deposit / return, asking citizens to download our app, pay a deposit when purchasing items and getting refunded upon recycle. A world first digital DRS deposit return pilot. The trial took place in July 2021 and results have recently been released seeing a 95% return rate!  


Do you want to improve your
Recycling behaviour?

We can help you achieve your DRS, EPR & sustainability targets. re-universe (previously Reward4Waste) is an app that rewards you for recycling. If you are a business and want to find out more, fill out the form to the right and we’ll get back to you as soon as possible.

Contact us today to find out more